Jack Nicklaus Golf

4 min read

Over 25+ videos to watch from the 1974 Golf My Way instructional book, the most successful golf instruction book of all time. Watch videos using a custom video player, share to Facebook, purchase to view on your iPhone or iPad, easily follow Jack on Instagram, Facebook and other social media outlets, view Jack’s Career Capsule and more. Though golf swing apps aren’t entirely in the same vein as golf instruction apps like the “Golf My Way” iPhone app described above, they’re unique in that they accelerate their users’ self-improvement by recording the physics behind their swing and offering insight into what they can do to better it.

” I needed to update the app quickly so that existing user base could once again use the app, but also support the iPad, latest operating system and newer screen sizes for the iPhone.”

– Customer

THE CHALLENGES: Besides making it compatible with the latest iOS, improving user experience was the challenge.

The “Golf My Way” iPhone app was one of the very first golf instruction apps available in the App Store. Version 1.0 of the app was submitted and approved in November 2009 and unfortunately, like many other apps in the store, it was never updated for newer iOS. But with roll out of newer iOS, like a lot of apps in the store, it became incompatible and failed to even open. Additionally, the app was never built for retina display and did not support iPads. The client came to Blue Whale with a need to quickly update the app so that existing user base could once again use the app, but also support the iPad, latest operating systems and newer screen sizes for the iPhone.

  • 25+ videos to watch from the 1974 My Way instructional book
  • Watch videos using custom video player
  • Easily follow Jack on Instagram, Facebook, and other social media outlets
  • View Jack’s Career Capsule and more

THE SOLUTION: Complete re-design with a fresher look was required along with making it compatible for both iPhone and iPad was the way to go.

Blue Whale completely redesigned the app with a fresher, modern design for both iPhone and iPad. A new monetization strategy was implemented by giving users a few free golf video lessons, along with the ability to purchase any video ala carte or download the entire video catalog for a discount. What makes these apps so great is that they change something in real life for the better. While you can always pay top dollar for a coach or spend hours trying to self-correct your swing blindly, neither approach is easy, nor is it comfortable. When you can simply pull out your phone, load an app, and get real, useful data on every facet of your golf swing, every other approach just seems dated! It may seem that you need a pro, or at least your local course pro, to improve your swing. In reality, while these things help, you can do a lot on your own to fix problems! Swings come down to physics: the right combination of club angle, posture, velocity, momentum, and form can make the difference between a lousy swipe and a record hit. Spirit plays a part, but mastering these physics concepts goes a long way to making the process a good one. Thankfully, most of this data can be gathered directly inside of the phone, without any additional tools needed.

Tools used: Objective-C, Apple hosted in-app purchases.

– Solutions Team

THE RESULTS: One of the best Golf-instructional apps for iPad and iPhone with a modern look

Golf swing apps use your phone’s sensors, already built in, to log their data. The accelerometer notes the direction and force of the swing, while other sensors can log data like angles, club speed, and rotation, giving in many cases a full visualization of the swing! Pair that with a buddy and a phone’s built-in camera and you have a powerful analytical tool to perfect your swing right in your pocket. Interested in building your own custom golf instruction or golf swing app? Get in touch with Blue Whale and find out how to stand out! Our expert team of iOS and Android developers can turn your dreams into reality, using the newest techniques and iOS 8-ready design.

Features: Interactive videos, compatible with custom video player, Social Media integration for sharing.

– Customer Success Team