SOBIO

Digital Transformation & Modernization of a Social App

Mobile Development | Social | Digital Transformation | UI/UX Design | Strategy & Consulting

Digital transformation and modernization of an online social networking application that allows users to document moments and life stories, helping them reconnect with past experiences, events, and people. After a successful migration and upgrade of the application from an old legacy system to a brand new, elastic instance, the application instantly became more robust and secured, delivering 10X faster performance.

The Client

Digital transformation and modernization of an online social networking application that allows users to document moments and life stories, helping them reconnect with past experiences, events, and people.

Service

Mobile Development, Social, Digital Transformation, UI/UX Design, Strategy & Consulting

Tools & Technolofies

Ruby on Rails, PostgreSQL, Amazon S3, Amazon EC2, OneSignal, Xcode, iOS 10.2

About Design

Font Family

Colours

#010101
R1 G1 B1
#999999
R153 G153 B153

Icons

Original Image Design
Modified Image Wireframes

The Requirement

Sobio, a web-based social biography and collaboration application was built on legacy architecture, requiring constant updates and maintenance to keep up with growing use and demands. The application and layout also did not have a very user-friendly interface and left much to be desired from a user experience standpoint of the application persona. In addition, originally built on a legacy system lacking the necessary resources or scalability, the performance of the app continued to decrease as the number of app users and data uploaded continued to grow.

The app required a complete revamp of the front-end and back-end architecture to enhance the longevity and performance of the app.

Along with transforming and migrating the webapplication to a more robust and scalable architecture, the client wanted to develop a native mobile application to reach out to a wider audience market. The client was looking for a partner with a full-cycle app development experience to strategize, upgrade, design, develop, and modernize the application.

  • Strategy & Consulting
  • Native mobile app development
  • UI/UX Redesigning
  • App Rebranding
  • Digital Transformation
  • App Store submission & optimization

The Solution

Blue Whale Apps helped the client to digitally transform the entire app architecture to a newer technology platform and developed a native mobile application on the iOS platform.

  • Research and analysis of the existing and targeted users’ demographics
  • Redesigning of the user interface to suit the persona of the target user groups
  • Native app development on the iOS platform to reach out to the target market quickly and easily
  • Development of the backend API on Amazon architecture
  • Integration of the backend API with the native application to enhance the app performance
  • Migration of the user database from MySQL Database to Amazon PostgreSQL

The Results

We successfully carried out the app transformation and delivered the web and mobile app with a rebranded interface within the required timeline.

  • Enhanced social collaboration application
  • 10X faster performance
  • Engaging user experience
  • Scalable and robust architecture to support increasing user data

Next Case Study: Redban

Get in Touch

Ready to convert your next big idea into reality? Get in touch with us now