Tag: User Experience

How well brands communicate with their audiences is determined not by how well they say things, but how well they are understood!
It’s a highly competitive world out there and just having a good idea is not enough for brands to reach greater heights, execution is also equally important.  If you are looking to outperform your peers and stand out from the crowd – the key ingredient to make your brand a success is “The User Experience – UX”.
What is UX?
UX, often termed as User experience, is the experience by the customer who directly interacts with the product. The purpose of UX is to enhance this experience in order to deliver full customer satisfaction.
It makes for the foundation of an enterprise on a macro-level bridging the gap between the user demand and the product company deliveries. Being intangible, UX is the process behind brainstorming the end product which in turn amplifies a brand’s success story.
Why should we consider UX before UI?
UX is present in almost every corporation or start-up in every industry or vertical. There is an endless number of ways brands can reach out to their audiences and give them that memorable experience. While UX and UI both have a significant relationship in the success of a business, in today’s competitive world, UX is the new UI.
With new capabilities emerging in the market like big data, AI, and machine learning, businesses are moving from a simple UI interface perspective to UX. It enables them to understand their customers on a deeper level and implement design techniques accordingly to avoid wastage of resources after a product that has excellent functionality but fails to resonate with the audience.
UI is like the aspect of the product or service, but UX is the foundation – the brain behind the operations that get your users genuinely interested in your brand.
How can UX help increase sales?
Yes, you heard that right, UX does help in increasing sales, if done effectively! Many giants in the industry, for example Amazon, increased their sales by approximately 29% by just adding customer product recommendations to the already browsed items. This UX-born feature not only accelerated their conversion rate by approximately 60%, but also became the defining aspect of their success today. Mind-boggling, isn’t it?
UX is shaping the way brands interact with the digital world and almost everyone in the industry is boarding the UX train. Many forward-thinking companies today believe that UX is the core principle of their business driving sales, conversion rates, enhancing customer experience and affecting the bottom line by reducing the operational costs and accelerating revenue. Driven by highly-informed consumers, UX enables corporations to face a unique set of challenges in an increasingly complex digital marketplace efficiently.
UX is much more than just what user experiences in the website. It encompasses complete customer experience right from when customers hear about your brand, makes the first purchase and if you are lucky, stays loyal for long. The website is the main form of communication and to optimize user experience, it’s time businesses examine the UX temperature of their website for that added value.

What precisely is UI and UX design, and what is the contrast between the two? Essentially putting, UI is what things look like, UX is the way things work. UX is a process, while UI is a deliverable. So both UX and UI are significant for the accomplishment of an application.

Keep in mind that UX isn’t UI and while the two disciplines share (very few) common traits, they do have some contrasts.

What is User Interface Design?

UI is frequently mistaken for being same as UX however in actuality they’re altogether different. It is like comparing the blueprint of a house to the finished product. UI and UX surely work together, yet they can’t be lumped together as one.

Let’s make a better picture of what being a UI designer involves:

As a User Interface Design, your part is principally identified with realistic/visual front-end design. Your principle consideration is on enhancing the general feel of the application and the manner in which it is laid out. Discussing the expected set of responsibilities, you are essentially engaged with outlining the pages which will be utilized by the end client for communicating with the product. What’s more, you would likewise be responsible for guaranteeing that the UI is visually conveying the way that has been intended to use for direct users.

What is User Experience Design?

User Experience is several disciplines stuffed into one. From statistical surveying, analysis, wire framing, and prototyping, to testing, design, and undertaking project management – UX designers complete a considerable measure of work.
Also, despite the fact that it does not have a solitary standard definition that clarifies it completely, consider UX plan as the act of expanding an application its utility.

Knowing the difference between UX AND UI


  • Focus on the visual aspects of the application
  • Create the individual “moments” where potential customers deal with that segment
  • More of technical capabilities and graphic design knowledge
  • Mostly built on more of a standardized process (yet with plenty of room for creativity)


  • Focus on the “big picture” or conceptual view of how people like to utilize that particular product or application
  • Plan the emotions, features, and benefits that users will experience at every level of that application or brand
  • Envision the journey of potential and how they utilize on a daily basis
  • UX design is extremely user research and data analysis intensive

What to leverage on UX or UI and when?

An institutionalized meaning of where and how to leverage while building up your site is written on no stone. However, we can identify the elements concerning your site’s prosperity, and whether that coincides with the UI front or UX.

  • Clear Navigation– An alluring and guided perusing knowledge can be made by great UI design. UX has moderately little part to play with this element as it manages the last layers of web design.
  • Ease of utilization– This element is manufactured in a well ordered request in the skeleton of a site. The user should be guided to his/her desired information as effortlessly as possible. This can be achieved with field research, usability testing, and prototyping; all of which is a part of UX.
  • User engagement– An outcome accomplished by utilizing research on target clients and applying the inferred result into designing. It is a segment of UX.
  • Responsiveness – Designing cross-platform sites is an absolute necessity in the present versatile world. This element depends vigorously on the UI.

UI and UX designing, unitedly, is a necessary part for any site. UX envelops the hidden executions of a framework and isn’t restricted to the appearance. The appearance is made with UI. All things considered, UX is a client’s whole involvement with a framework. Thus, we can derive that UX qualifies as the more vital field, yet UI is not behind.


Regardless of whether there duties are isolated or not, user experience and user interface design are significant in making a sound, quality application — a product that looks delightful, that raises feelings, and one that is a joy to utilize.