It’s certainly nothing new.  Corporate-branded mobile apps have long since changed the game in marketing, proving to be a critical component in how the brand connects to its customers and thus having a serious impact on a company’s bottom line. The game is nowhere over, and in fact is only getting more competitive and important to a company’s marketing strategy. A new study from Iowa State University found that there is a direct link between app use, purchase behaviors, and sales.  The real bottom line in this instance – “the more engaging the app, the more customers will spend,” as stated in an article from phys.org.

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Our Ideas

More and more businesses are getting in on mobile app development, especially fast food restaurants and retail stores. A recent report from a Google survey showed that most mobile searches take action on those searches within the first hour after searching. This shows that mobile users are searching on the go, while out shopping or just prior to shopping, and use mobile searches to help them make purchase decisions. This trend is good news for businesses and mobile app developers alike.

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