Design Thinking has become one of the trending buzzwords, rapidly emerging as a vital ingredient for the digital transformation success. As quoted by a famous CEO “Design thinking is a human-centred approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
What is Design Thinking?
Design Thinking = Problem Solving
It is just another way to talk about solving business problems that any fast-thinking company can employ to achieve its goals faster. It is also known as analytical thinking empowering traditional thinkers to develop ideas to be organized, be decisive using real-time data, improve situations, and gain knowledge.
With the world rapidly moving towards the digital future, times are changing, customers’ buying habits are changing, propelling businesses to innovate. Today’s reality demands innovation and infusing your company with design-driven culture putting your customer first and enhancing their experience can you give you a distinct competitive edge.
Design thinking is huge, it is a systematic hands-on-approach that is focused more on customer experience rather than solving problems. Organizations embracing the design-driven culture use both qualitative as well as quantitative approach to build products that integrate business and technical needs together to deliver what people exactly require.
Why is Design Thinking important?
How many times have you left a corporate meeting doubting that actually anything will change or be implemented? Often many approaches to solving problems are misaligned and Design Thinking is an innovation philosophy gaining it’s sway to help companies transform their products, services, processes and strategies.
It should be at the core of the business strategy in order to combine customer requirements with technology and economic resources which can give an opportunity to transform business and tackle challenges. Many big companies like Apple, Facebook and Google are using design thinking in their daily operations to give their customers something new every day.
Design Thinking Approach
To implement design thinking, companies require a big cultural change, so that employees can more openly incorporate human-centred design while businesses seek to “renew” themselves. According to the CEO of LUMA Institute, Chris Pacione, design thinking is based on the following protocols helping companies avoid common pitfalls and succeed.
Empathize: Empathize with your users and thoroughly understand their requirements
Define: Define problems clearly and ideate possible solutions to tackle challenges
Ideate: Shift your focus from present constraints to the final outcomes
Prototype: Use robust prototypes to explore possible solutions.
Test: Always test your solutions, analyse the results, improve the solutions if necessary and repeat the process.
This Pacione’s approach helps businesses in the following ways:
• Helps in tackling business challenges
• Helps in efficiently meeting client’s requirement.
• Expand your knowledge to gain valuable insights into future success.
If an organization is looking to improve customer experience, consider design-driven culture a sure-shot trick to success. Integrating customer experience into business strategies will surely open the door to new opportunities.