Musicology is music app that provides personalized experience based on user’s played music. The platform learns user’s taste and suggest matching music.
The Challenges: Delivering an interactive brand with fun experience was the challenge.
We were tasked to create a prototype from ground up. Creating a brand that reflects consistent identity across the board; Creating interactive designs for targeted audience that promotes social interaction was challenging.
- Designs that offers consistent experience across various devices
- Brand with a character that speaks for itself
- "How it works" designs.
The Solution: Engaging brand and intuitive design that offers the value to end users is the key.
To provide a tailored music experience, the solution has to learn user’s taste. Application of Machine Learning techniques will harvest meaningful data that later can be utilized to craft personalized experience.
The Results: Interactive designs that promotes social interaction, brand that offers consistency.
User experience learns with more use, changing suggestions per user’s behaviors. The solution is raising the bars for music industry.