Blue Whale worked on UI/UX of FOX’s iPad app and provided concepts which then later became a part of programming line-up section of the app. The goal was to have an interactive UI that worked seamlessly with their layers of APIs without really compromising end user experience.
Fox Entertainment Group is an American entertainment industry company that owns film studios, terrestrial, cable and more. It operates through four segments: Filmed Entertainment, Television Stations, Television Broadcast Network, and Cable Network Programming.
The concepts had to be matching their branding and color pallets to ensure they fit with FOX’s array of other offerings.
Blue Whale’s creative team designed 10+ concepts for various iPad models with a custom UI to show how it could look on Desktop as well.
The design concepts clearly raised bar and provided fantastic user experience.
The design concepts for FOX’s iPad app is an example of craftsmanship and creativity of Blue Whale’s team.
We take pride in delivering stunning concepts that helped the “Digital Entertainment” industry in its infancy define avenues for years to come.