Mobile Game Revenue Expected to Sky Rocket
According to eMarketer.com, one particular market in app development that is expected to have tremendous growth over the next few years is mobile gaming, all driven by downloads and most notably in-app purchases. If you’re considering integrating in-app purchases in the next mobile app you develop, take a look at these stats:
- Mobile game revenues are expected to grow more than 16 percent reaching revenues over $3 billion.
- Thirty-one percent of the U.S. mobile content market in 2015 will be from mobile games.
- In-app purchases are expected to account for $1.82 billion (nearly 60 percent) of all mobile game revenue in 2015.
- In 2016, numbers will reach $2 billion or 60.1 percent of mobile game revenue.
Several mobile game developers are certain to see a windfall, some of which include Pixel Press, Butterscotch Shenanigans, Upheaval Arts, Graphite Lab, and Happy Badger Studio. Companies who utilize an in-app purchase strategy will also see a large increase in revenue, such as Riot Games and Pixel Press’ free mobile game, Levels.
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