Leveraging Crowdsourcing in the App Market
Crowdsourcing is prevalent in many industries, but is becoming a large trend in apps. Mostly in restaurant, traffic, entertainment, and other data driven type apps. Instead of having a source pay for someone to collect the data, they are having the user (you and I) provide that data to them. Genius!
A good example would be the awesome app, Waze. It is the only social networking navigation app that I know about. Not only does it provide directions, but also the ability to add alerts. Waze depends upon users input such as traffic density, construction zones, speed traps (totally awesome), and alternate routes (which is the crowdsourcing feature).
I was actually using it the other day, and it alerted me that there was an object in the road a mile ahead. Nifty app, and I highly recommend it to you! (I think I’v mentioned this app in a few other blogs, as well.) Oh, and did I mention that it’s free?
So, obviously the more people that use the app the better, and Waze has it going on. This is a prime example of “crowdsourcing”.
The Pro and Con
The number one advantage to crowdsourcing is the low costs associated with outsourcing the data to individuals using the app. Companies don’t have to spend money or time to find a dedicated person to collect the data.
As most of us know, lower costs can equal less credibility which also, makes it a disadvantage. In most situations, a professional is hired for a job; one who has experience and expertise in the field. An agreement is exchanged explaining what is expected from them and a reward is given. Well now, these companies are depending upon individuals who may or may not be qualified to input the proper data. That results in a huge risk if users aren’t providing accurate information. Where’s the fun if there isn’t a risk, right?
But, why the app market?
There are many benefits to creating an app that allows for crowdsourcing. As long as you can generate a large user base, and hope that the users are actually providing accurate information, then the data will constantly be updating and changing.
It doesn’t matter the type of data driven app, there will always be newer trends and products that require relevant information. Users can give the information easily and willingly.
The reason being is that now a days, people rely heavily on social networking sites for the newest information, and the ability to give their own input. So, if the app has that feature, it instantly becomes attractive to them, and then they become addicted and share it with all their friends.
It’s quite the marketing strategy. The more people know about it, the more information we have at our fingertips.
Image courtesy of Vlado at FreeDigitalPhotos.net