iPad App Development Company Makes Waves with Bot Farming
Have you ever wondered how really poor apps seem to wind up ranking well in Apple’s Top Charts? For some, the answer is as simple as plunking down five grand and filling out a form. In a recent MacRumors post, Apple reportedly warned app developers not to boost rankings through hiring companies to auto-download free apps in a short period of time.
While details weren’t very forthcoming in the forum post, bot ranking services are not new in the app development and app marketing industries. However, the problem has garnered enough attention to elicit a warning from Apple, reminding app developers to abide by the terms of service or risk losing their license.
Disaster for One iPad App Development Company
For an iPad app development company, losing access to the iTunes App Market could be devastating. Just ask Dream Cortex, a popular app developer that produced games for the iPad and iPhone until Apple pulled their license for suspicions of juicing rankings. Dream Cortex publically maintains their innocence and is fighting to regain licensing from Apple.
Some argue that paying a service to download a free app enough times to place it in the Top 25 really isn’t all that different than paying for sponsored advertising or others marketing services. However, Apple has made it clear that it wants to keep the App Store rankings as native as possible. App consumers want to visit the App Store Top Charts listings and browse with confidence, knowing what they are looking at really is a well-written, functioning, popular app. A smart app consumer reads the reviews and is able to weed out paid reviews, and sees through beefed up download rankings as well.
What Apple’s Warning Means for the Average iPad Development Company
In general, Apple’s warning serves as a reminder that the company takes infringements of the terms of service very seriously, and if you’re going to gamble with playing the bot ranking game, you stand to lose it all. But will that stop the practice of boosting rankings for free apps through paid services? Not likely. Bot farming is fact of life for iPad app developers and iPhone app developers. Some use it, others combat the effects of those who use it. Apple discourages any practice that taints the app store rankings. The average iPad app development company won’t utilize a bot farming service, and therefore only needs to worry about somehow creating a false impression of boosting rankings if one of their free apps makes it big by refusing to partner with app developers and marketing professionals who are known to utilize bot ranking services. Know what your partners and marketers are doing to promote your apps because, ultimately, you’re professionally responsible for their actions- and the future of your business relies on your reputation.
If you’re a risk-taker and want fast results, bot farming may be a dream come true, but for most iPad app development companies, bot farming is a nuisance and not a vehicle to success.