AR/ VR – The beginning of the greatest revolution in the history
Being a part of this 21stcentury, it is nothing new how technology is advancing at a supersonic rate, and with the invention of mind-blowing technologies like Augmented Reality and Virtual Reality, this advancement has taken a big jump. Considered as mini-giants, these smart technologies are bringing a suave wave of change in the gaming, online business, as well as in the real-life work and functionalities.
Heralding a new age of unseen ‘experiences’, it’s time to bid adieu to all conventional methods of reaching to enterprise goals and welcome the now-ubiquitous terms Augmented Reality and Virtual Reality across various industries. It not only makes branding interactive but is an immersive way to embed life into the everyday content and build innovative user experiences that look and feel real!
What is AR (Augmented Reality) and VR (Virtual Reality)?
AR refers to an enhanced version of an existing reality using computer-generated layers of technology to add a live element and augment things to make it more interactive. Often done using the camera on a smartphone, AR applications allow users to move around in the real world. Examples of AR are Pokemon Go game and Snapchat Lenses. AR is speedily getting into the mainstream with forward-thinking companies using it to revolutionize using holograms and motion-activated commands. VR refers to an immersive experience created using artificial computer-generated simulations of a real-life situation or surroundings. VR is typically achieved by wearing a headset over your eyes which will shut the physical world completely and transpose the user into a number of real and imaginary world like standing on top of the Mount Everest or standing in the middle of squawking penguins in Antarctica. It makes the user experience simulated reality by stimulating their vision and hearing. Examples of VR are:
- Enhancing imaginary reality for the entertainment industry, gaming, video games, 3D movies and play using the head-mounted device.
- To simulate reality and help people practice beforehand like flight simulators for pilots.
AR and VR is not just a myth anymore! Bridging the digital age with the physical world, the first application of AR was in the “Pokemon Go” gaming application which turned heads opening new edges for marketers and helping them think outside-the-box.
There is also a new term floating in the market “Mixed Reality” which is a combination of both AR and VR where real-world interacts with the digital objects. One of the best examples of Mixed Reality is Microsoft’s HoloLens.
Augmented Reality v/s Virtual Reality
- AR and VR are inverse reflections of one another. With AR you can move around places augmenting reality, unlike VR, where you have to remain in the same place because, as you are using the head-mount device you are unable to see your surroundings.
- It is like thinking about Scuba diving V/S going to the physical aquarium. With VR you can swim with sharks in the imaginary world, while with AR you can see a shark from the aquarium pop out of your phone.
- VR is more immersive whereas AR offers more freedom to the user.
- While they are quite similar on the basis of technology, entertainment, science, and medicine, the difference comes in the purpose and the way of delivering content.
AR/VR opening new frontiers for businesses
The revolution in the technology is opening new frontiers for businesses irrespective of industries. Enterprises are now evolving with the help of powerful tools like augmented reality and virtual reality to go hand-in-hand with the fast-paced world and offer customers as well as employees an unforgettable experience.
AR/VR transforms the landscape of business by unlocking multiple opportunities and enabling them to show data in the most creative and interactive way ever. Not only commercially, but the demand for AR and VR has gained popularity in the corporate training making it more innovative, interactive and enjoyable.
These smart technologies are changing the way we visualize data, enhancing potentials of Big Data like boosting the ability to see multiple dimensions in the data at the same time and providing a collaborating environment. Applications of AR and VR for various other industries are as follows:
- Real Estate
- Workplace communication
- Law Enforcement
- Marketing & E-commerce
- Recruiting & Staffing
- Healthcare & Medicine
- Military & Defense
- Space Exploration
- Social activities
- Film & Entertainment
- Events and Conferences
HOW CAN WE HELP BUILD AR AND VR CONTENT?
At Blue Whale Apps, we have a strong foothold on innovative ideas which drive our ability to deliver quality products with utmost perfection and at affordable rates. Our unparalleled domain skills, a stellar in-house team of experts merge cutting-edge technology, smart features with the power of visualization to create jaw-dropping AR/VR applications which can help clients add a wow factor to any business and provide customers with a one-of-its-kind experience.
In this ever-changing world, if you tell customers something about your product they will forget after some time, but if you show them with powerful visuals, they will remember forever! AR/VR applications take a customer’s buying experience to the whole new level by identifying customer needs and then showing them with 3D visuals how the product can cater to those needs.
Using our rich experience on futuristic technologies, innovative 3D animation techniques and ability to add a live visual effect we strive to give a fresh impetus to business branding while transforming the complete digital experience through 360osolutions. We are experts in designing imagination to reality by leveraging next-gen services as follows:
- Real-time online Integrations
- E-commerce integrations
- Interactive marketing campaigns
- Consumer Augmented Reality app development
- Navigation, Advertising, and Promotions
- Medical, Education & Training
- 2-D & 3-D AR models
- Custom AR effects, AR-based animations
The boundaries of AR and VR go far beyond anyone’s imagination. And with the invention of AI (Artificial Intelligence), its power has doubled-up, eliminating technical barriers and improving realism. Now, imagine how magical it would be when all three will combine to take you to space adventure to Mars and examining the alien landscape! We can’t wait to experience that, can you?
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