We believe that enterprises are on the doorstep of very important changes in the evolving IT market conditions. New technologies emerge almost every day changing everything and increasing the gap between the modern and traditional systems. Even forward-thinking companies that have been running smart and agile can feel that something is holding them back. With the rising competitive pressures, rapidly shifting business dynamics, and changing demands of connected customers, it is absolutely essential for businesses to modernize their legacy applications if they are to survive.

So, is your business or technology functions ready for the digital world? Prior to the buzzing digital transformation concept to achieve the new value creation, enterprises have to undertake application modernization initiatives to ensure that their technology systems can support the high-performance digital transformation.


Why do companies need to modernize their current landscape?

Majority of the businesses run on legacy applications which come with a lot of shortcomings like non-agility, high maintenance, lack of vendor support, lack of business functionalities to expand, and lack of adaptability and flexibility to the new technology upgrades.

Big IT modernization journey takes the form of Agile/ DevOps, Hybrid Cloud computing adoption, Big Data Analytics, Business intelligence, and deeply embedded security. These journeys dramatically require changes across people, strategies, technology, and processes. That’s why many major brands are pivoting and making strategic changes to scale up, obtain long-term growth and improve flexibility.

For example:

  • Many major financial institutes have incorporated big data analytics to enhance their services
  • Almost 70% of the enterprises consider application modernization and data center vital for their business.
  • Almost 50% of the companies have already adopted agile methodologies and its cousin DevOps which drastically improve their ability to change

But before you embark on the actual process of modernization you need to visualize what you want to achieve, clear road-map insight and determine how you want certain things to be.


So, how to modernize your IT?


Define a purpose to modernize

Shifting from a traditional system to modern system is not easy! To some extent, it requires a huge investment in new technologies and operations, hi-tech workforce & training and a new approach to run certain aspects of your business. On top of that, implementing these changes concurrently with everyday tasks is a challenge. Hence, it is necessary to define a purpose.

Do you want to build a completely new migration tool? Will you be able to afford the loss due to the current application downtime, service level breakage while migrating and inaccessibility to the application for a certain time? Or you just want to upgrade certain area of your current system which requires modernization.

So, before jumping on the modernization journey, lay out your strategy accurately ahead of time, define key business metrics and measure the effectiveness and save yourself a lot of time and hassle!


Make ultra-targeted improvements

Don’t rush to change everything at once! Make focused changes and slowly enhance them, allowing your employees to get used to the new systems as they grow. This not only will help to ensure that your employees are on board and that they understand the new technology & its structure but it will also boost employee satisfaction, ROI and long-term efficiency.

A safe way to achieve this is with mobile optimization like the development of a new mobile application which will help you to connect with the Generation Z customers both internally and externally. This will shift your legacy hardware to scalable cloud-based environments while enabling flexibility and speed in operations.


Automate manual operations

Majority of the companies today have manual processes that leaves a room for errors or hinders growth and decreases efficiency. It’s vital to replace these manual steps with scheduled automation. This will increase your efficiency, standardize your operations, streamline your processes and delay human errors.


Benefits of IT modernization

  • The future system development cost is reduced
  • Enhances service delivery quality while lowering cost
  • Boosts control over the process by increasing efficiency and eliminates wasteful processes
  • It helps to centralize the geographically dispersed resources
  • Streamline workflow integration and enable cross-application code usability efficiently
  • You can open your business to new modern languages, agile/ DevOps processes, and interfaces
  • You can even keep your trusted system in place while updating areas that need to be modernized



Our Ideas

Over the recent years, DevOps and Cloud automation has garnered a lot of attention because of their capability to address some key transitions in IT. Playing a big role in some of the biggest digital transformations of the era, DevOps and Cloud are oft-touted vital for the success of the corporations in today’s swiftly changing world.

DevOps is all about process and its improvement whereas Cloud is referred to as technology, automation, and services. In the software development life cycle, there is no better companion for DevOps than cloud. Driven by agility and an efficient approach, DevOps helps in quick, quality, continuous software delivery, whereas Cloud is responsible for the scalable and agile performance of the software execution. In order to unlock the full potential of the cloud automation, DevOps and Cloud go hand-in-hand.


Reasons DevOps and Cloud need each other:

Trend 1: Transition from product to service

Today’s millennial customers are becoming aware of their interaction with the brand and not only want great products, but also demand great personalized experiences to use these products. Hence, many forward-thinking companies are in the midst of transitioning from a product economy to a service economy. For example:

  • Android and iPhone include customer service as a part of their product package.
  • Even BMW offers daily car maintenance in the price of the new car.
  • Mobile and computer technologies include food delivery, Maps, GPS, online banking and food delivery as a service with their product delivery

How to achieve this?

This swing from the product as a concern to now service as a priority is also reflected in the software delivery, enabling companies to include innovation, speed, reliability, frequency, and operation on customer’s behalf. Now with cloud automation, companies are able to move their focus from machine-based functions to software-as-a-service, platform-as-a-service, and infrastructure-as-a-service, and DevOps helps integrate user experience smoothly by eliminating the gap between support and development.

Trend 2: Shift from stability to agility                               

With an increase in the speed of production, companies are challenged to change their go-to-market strategy and shift their focus from efficiency and stability to innovation and agility. Faster innovations in technology lead to shorter work cycles, inventive designs, and rise in the delivery frequency.

The advent of social media marketing and internet technology are shifting the power from production and keeping consumers at the centre. Branding and marketing functions now respond to consumer behaviours rather than activate it. From SME’s to start-ups, companies must empower creative responsiveness and focus on reducing waste.

How to achieve this?

It’s time IT organizations, right from production to development, enable software as a service with the help of DevOps methodologies and Cloud automation. DevOps coupled with cloud helps in determining quality outcomes in the customer experience. This cross-department and cross-functional collaboration enhances operations and helps in gaining the market advantage.

Trend 3: Digital infusion with materials and process

One thing digital transformation has taught us is that hardware and software must work together. The digital dimension is completely imparting the physical dimension, raising the stake for IT. Do you look for books in the local library or online? Is your office building a marvel of HVAC system or Big Data?

How to achieve this?

Every corporation must adapt to the collaboration of digital application with material mechanisms. While DevOps offers innovation in software development and continuous reliability to its users, Cloud, on the other hand, offers ease of use and quality in the product through automating the operational performance. Therefore DevOps in combination with Cloud meets user expectations with the help of powerful execution.

Our Ideas

RedUX is the buzzword used to build innovative mobile as well as web applications that run in different environments, are consistent and are easy to test. It is a predictable state container which can be clubbed with any other JavaScript front-end development framework or with Vanilla JavaScript.

Still, widely used is the combination of ReactJS + Redux which is a pretty hot stuff right now. Redux is like becoming a de facto to build any React app, offering an unparalleled experience to the developers with live code editing coupled with a time travelling debugger.

Changing the landscape of technology, Redux is a complimentary library to ReactJS library solving the events (Actions) and the data (state) problems. ReactJS, the brainchild of Facebook, lacks in the unified approach to divide the app into multiple components and thus fails to keep track of the data as well as actions. Redux is the only way to solve this problem as it isolates the store having data so that all the components can interact with it to get all the state objects.

While React and Redux are not directly related – Redux controls the app’s state changes while React renders the view of the data. Redux has the ability to make your applications more performant, reliable, scalable and easier to debug.


So how to use React and Redux together:

Binding React and Redux is pretty simple, you just find top level ReactJS components and set Redux state inside these components. When the state changes, you can use a simple command, handy to trigger the re-render.

You can also benefit from other awesome React+ Redux development tools which let you inspect the rendered tree of the ReactJS elements. This can be extremely useful for seeing how things actually appear in the browser in real-time. Some of these tools are even more impressiveas it allows to maintain a track of every action and state change that occur along with giving you the freedom to travel back in time and make changes.

You can also set up the hot module replacement with webpack to make page updates as soon as you save the changes in your code – no refreshing of the browser is required. Using Redux boosts the efficiency of feedback loops to tweak your components and reducers.

There are a few other libraries that complement Redux:

  • js – Immutable data structures for JavaScript! Store your state in these in order to make sure it isn’t mutated where it shouldn’t be, and to enforce reducer purity.
  • redux-thunk– This is used for when your actions need to have a side effect other than updating the application state. For example, calling a REST API, or setting routes, or even dispatching other actions.
  • reselect– Use this for compose able, lazily-evaluated, views into your state. For example, for a particular component you might want to:
  • inject only the relevant part of the global state tree, rather than the whole thing
  • inject extra derived data, like totals or validation state, without putting it all in the store

You don’t necessarily require them from the beginning. Depending on whom you ask, Redux may or may not be ‘true’ Flux. But we suggest that it’s aligned well-enough with the core ideas to call it a Flux framework, but the argument is a semantic one anyway.


Our Ideas

How well brands communicate with their audiences is determined not by how well they say things, but how well they are understood!

It’s a highly competitive world out there and just having a good idea is not enough for brands to reach greater heights, execution is also equally important.  If you are looking to outperform your peers and stand out from the crowd – the key ingredient to make your brand a success is “The User Experience – UX”.

What is UX?

UX, often termed as User experience, is the experience by the customer who directly interacts with the product. The purpose of UX is to enhance this experience in order to deliver full customer satisfaction.

It makes for the foundation of an enterprise on a macro-level bridging the gap between the user demand and the product company deliveries. Being intangible, UX is the process behind brainstorming the end product which in turn amplifies a brand’s success story.


Why should we consider UX before UI?

UX is present in almost every corporation or start-up in every industry or vertical. There is an endless number of ways brands can reach out to their audiences and give them that memorable experience. While UX and UI both have a significant relationship in the success of a business, in today’s competitive world, UX is the new UI.

With new capabilities emerging in the market like big data, AI, and machine learning, businesses are moving from a simple UI interface perspective to UX. It enables them to understand their customers on a deeper level and implement design techniques accordingly to avoid wastage of resources after a product that has excellent functionality but fails to resonate with the audience.

UI is like the aspect of the product or service, but UX is the foundation – the brain behind the operations that get your users genuinely interested in your brand.


How can UX help increase sales?

Yes, you heard that right, UX does help in increasing sales, if done effectively! Many giants in the industry, for example Amazon, increased their sales by approximately 29% by just adding customer product recommendations to the already browsed items. This UX-born feature not only accelerated their conversion rate by approximately 60%, but also became the defining aspect of their success today. Mind-boggling, isn’t it?

UX is shaping the way brands interact with the digital world and almost everyone in the industry is boarding the UX train. Many forward-thinking companies today believe that UX is the core principle of their business driving sales, conversion rates, enhancing customer experience and affecting the bottom line by reducing the operational costs and accelerating revenue. Driven by highly-informed consumers, UX enables corporations to face a unique set of challenges in an increasingly complex digital marketplace efficiently.

UX is much more than just what user experiences in the website. It encompasses complete customer experience right from when customers hear about your brand, makes the first purchase and if you are lucky, stays loyal for long. The website is the main form of communication and to optimize user experience, it’s time businesses examine the UX temperature of their website for that added value.


Our Ideas

What precisely is UI and UX design, and what is the contrast between the two? Essentially putting, UI is what things look like, UX is the way things work. UX is a process, while UI is a deliverable. So both UX and UI are significant for the accomplishment of an application.

Keep in mind that UX isn’t UI and while the two disciplines share (very few) common traits, they do have some contrasts.

What is User Interface Design?

UI is frequently mistaken for being same as UX however in actuality they’re altogether different. It is like comparing the blueprint of a house to the finished product. UI and UX surely work together, yet they can’t be lumped together as one.

Let’s make a better picture of what being a UI designer involves:

As a User Interface Design, your part is principally identified with realistic/visual front-end design. Your principle consideration is on enhancing the general feel of the application and the manner in which it is laid out. Discussing the expected set of responsibilities, you are essentially engaged with outlining the pages which will be utilized by the end client for communicating with the product. What’s more, you would likewise be responsible for guaranteeing that the UI is visually conveying the way that has been intended to use for direct users.

What is User Experience Design?

User Experience is several disciplines stuffed into one. From statistical surveying, analysis, wire framing, and prototyping, to testing, design, and undertaking project management – UX designers complete a considerable measure of work.

Also, despite the fact that it does not have a solitary standard definition that clarifies it completely, consider UX plan as the act of expanding an application its utility.

Knowing the difference between UX AND UI


  • Focus on the visual aspects of the application
  • Create the individual “moments” where potential customers deal with that segment
  • More of technical capabilities and graphic design knowledge
  • Mostly built on more of a standardized process (yet with plenty of room for creativity)


  • Focus on the “big picture” or conceptual view of how people like to utilize that particular product or application
  • Plan the emotions, features, and benefits that users will experience at every level of that application or brand
  • Envision the journey of potential and how they utilize on a daily basis
  • UX design is extremely user research and data analysis intensive

What to leverage on UX or UI and when?

An institutionalized meaning of where and how to leverage while building up your site is written on no stone. However, we can identify the elements concerning your site’s prosperity, and whether that coincides with the UI front or UX.

  • Clear Navigation– An alluring and guided perusing knowledge can be made by great UI design. UX has moderately little part to play with this element as it manages the last layers of web design.
  • Ease of utilization– This element is manufactured in a well ordered request in the skeleton of a site. The user should be guided to his/her desired information as effortlessly as possible. This can be achieved with field research, usability testing, and prototyping; all of which is a part of UX.
  • User engagement– An outcome accomplished by utilizing research on target clients and applying the inferred result into designing. It is a segment of UX.
  • Responsiveness – Designing cross-platform sites is an absolute necessity in the present versatile world. This element depends vigorously on the UI.


UI and UX designing, unitedly, is a necessary part for any site. UX envelops the hidden executions of a framework and isn’t restricted to the appearance. The appearance is made with UI. All things considered, UX is a client’s whole involvement with a framework. Thus, we can derive that UX qualifies as the more vital field, yet UI is not behind.



Regardless of whether there duties are isolated or not, user experience and user interface design are significant in making a sound, quality application — a product that looks delightful, that raises feelings, and one that is a joy to utilize.

Our Ideas

Successful branding is so much more than a cool logo or packaging, it is all about brand strategies, engaging with the target audience and retaining them. Customer retention has always been a bigger challenge for organizations across all the industries. According to a recent study, the cost of acquiring a new customer is almost 25 times more than retaining an existing one.

On one hand, customers demand hyper-personalized content, customized experiences, and are already empowered, controlling their relationships as well as interactions with the brand. On the other hand, businesses are facing a challenge in attracting and retaining customers even with their proven methods, this is in turn affecting their brand success story, sales, and revenue.

To match this changing customer-brand dynamics and the increasing competitive pressures, almost 100% of the top forward-thinking companies are resorting to the hottest technology “Artificial Intelligence” which has subtly snuck into our lives and is here to stay permanently!

AI is the key ingredient for the business success in this hyper-connected online and offline communication ecosystem which is finally shifting from the ‘wouldn’t-it-be-a-nice-marketing fantasy’ to a full-on-customer-engagement hype cycle. It is the buzzword in almost every industry as it can do unimaginable things with its endless potential and abilities and help businesses in customer engagement, make them happy as well as dazzle and delight them.


Branding with AI – The State Play!

Since the invention of AI, it has been at the centre of a branding strategy for many companies. According to Gartner, almost 85% of all customer interactions will be handled by virtual robots without human intervention by 2020.  AI has multiple subsets like machine learning, deep learning, Big Data analytics, which have dominated the industry with its capabilities, helping companies gain insights into their customers to improve conversion rates and shift their behaviours to meet the evolving customer expectations.

Consider advanced chatbots like Siri or Alexa or Cortana, Virtual Assistants, and other AI technologies which are increasingly becoming the face of the brands. Companies like Google and Microsoft are investing heavily to apply AI to all their products and services and not far behind them are Amazon, Airbnb, Alibaba, Facebook, Apple and more who also are shifting to AI to enhance the entire ecosystem of their products.


How can AI help churn and enhance the branding experience?

  • Provide reliable service wherever you want:

AI helps to provide reliable customer service anytime, anywhere. Customers are the king and it goes without saying, if you wish to keep your customers happy, you need to provide unique and an effective customer experience and not just a service.

If you are looking to run your business 24×7 you should definitely consider implementing AI into your branding strategy. Enhance intelligent search, improve content and product recommendations based on real-time demand and bolster your sales and customer service.

  • Improve Brand Strategy:

Artificial intelligence takes your digital branding strategy and customer experience to the next level. Branding is all about developing the right platform for the right audience to reach them at the right time. AI in combination with machine learning helps in designing corporate strategy, identify gaps and opportunities, tell brands where to innovate to future-proof themselves, for product portfolio enhancement, helps to automate high volume core business processes which can identify system pattern to reduce cost and increase productivity. The key here is to identify which behaviours and patterns are to be optimized using AI and which are to be handled by human interaction.

  • Demand Forecasting

AI also helps in demand forecasting, enabling companies to predict demand from consumers for each product category, products, and services. AI-based solutions help companies in successful marketing, advertising campaign and provide customers with what they really need, thus enhancing their experience. AI also enables deeper market segmentation to create audience-specific branding campaigns.

  • Your personal shopper

AI-powered tools can tap into the discrete data available from multiple sources and convert this data into valuable and actionable insights to attract consumers. With AI, brands have an efficient data-driven tool to enhance personalization, service, order-handling, complaint management, and inventory management.


Our Ideas

Design Thinking has become one of the trending buzzwords, rapidly emerging as a vital ingredient for the digital transformation success. As quoted by a famous CEO “Design thinking is a human-centred approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”

What is Design Thinking?
Design Thinking = Problem Solving
It is just another way to talk about solving business problems that any fast-thinking company can employ to achieve its goals faster. It is also known as analytical thinking empowering traditional thinkers to develop ideas to be organized, be decisive using real-time data, improve situations, and gain knowledge.
With the world rapidly moving towards the digital future, times are changing, customers’ buying habits are changing, propelling businesses to innovate. Today’s reality demands innovation and infusing your company with design-driven culture putting your customer first and enhancing their experience can you give you a distinct competitive edge.
Design thinking is huge, it is a systematic hands-on-approach that is focused more on customer experience rather than solving problems. Organizations embracing the design-driven culture use both qualitative as well as quantitative approach to build products that integrate business and technical needs together to deliver what people exactly require.

Why is Design Thinking important?
How many times have you left a corporate meeting doubting that actually anything will change or be implemented? Often many approaches to solving problems are misaligned and Design Thinking is an innovation philosophy gaining it’s sway to help companies transform their products, services, processes and strategies.
It should be at the core of the business strategy in order to combine customer requirements with technology and economic resources which can give an opportunity to transform business and tackle challenges. Many big companies like Apple, Facebook and Google are using design thinking in their daily operations to give their customers something new every day.

Design Thinking Approach
To implement design thinking, companies require a big cultural change, so that employees can more openly incorporate human-centred design while businesses seek to “renew” themselves. According to the CEO of LUMA Institute, Chris Pacione, design thinking is based on the following protocols helping companies avoid common pitfalls and succeed.
Empathize: Empathize with your users and thoroughly understand their requirements
Define: Define problems clearly and ideate possible solutions to tackle challenges
Ideate: Shift your focus from present constraints to the final outcomes
Prototype: Use robust prototypes to explore possible solutions.
Test: Always test your solutions, analyse the results, improve the solutions if necessary and repeat the process.
This Pacione’s approach helps businesses in the following ways:
• Helps in tackling business challenges
• Helps in efficiently meeting client’s requirement.
• Expand your knowledge to gain valuable insights into future success.
If an organization is looking to improve customer experience, consider design-driven culture a sure-shot trick to success. Integrating customer experience into business strategies will surely open the door to new opportunities.

Our Ideas



Our Ideas

As we embark on a new year, we look forward to seeing the latest and greatest in technology as well as the trends within our own industry of mobile apps and mobile app development. As we all know, mobile apps have exploded in the last couple years, making it possible for smartphone users to do almost anything and everything from a mobile device. And there is no slowing down. Here are four trends we can expect to see in 2016 from mobile app development and usage.