Author: Blue Whale

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Lots of people were scratching their heads after the WWDC developers’ conference after Apple previewed its new music subscription and radio service, set to debut on June 30.  Unfortunately, the reviews were not kind.
Continue reading “Apple Music Preview: Here’s What You Can Expect from the New App Upgrade”

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Summer is finally here and for many of you, it means it’s time for VACATION!  No matter where you are going, these IOS or Android apps can get you there and help you find things to do once you arrive.
Research and Reservations: Best apps for booking travel arrangements including flights, hotels, and car rentals.

  • Hipmunk – IOS and Android, Free

Continue reading “Top-Rated Travel Apps”

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Consumer loyalty is a hot commodity these days with competition lurking in every corner. And where corporate brands once turned to mobile ads, SMS campaigns, check-in rewards, and other mobile initiatives to promote customer advocacy, many brands are turning to mobile app development to create loyalty amongst a new generation of consumers.
Continue reading “Tips for Creating Brand Loyalty with Corporate-Branded Apps”

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It’s easy and so very tempting to hand kids an iPad as an educational tool (giving you a much needed break or an opportunity to get something done!), but with over 80,000 “educational” apps out there, it’s hard to determine where the fun ends and learning begins. The four tips below will give parents and teachers some direction on how to choose the best educational apps for little learners.
Continue reading “Tips to Determine if an Educational App is Actually Educational and Not Just Fun”

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According to eMarketer.com, one particular market in app development that is expected to have tremendous growth over the next few years is mobile gaming, all driven by downloads and most notably in-app purchases. If you’re considering integrating in-app purchases in the next mobile app you develop, take a look at these stats:
Continue reading “Mobile Game Revenue Expected to Sky Rocket”

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Social media powerhouse, Facebook, recently announced its first round of partner apps that will integrate with Facebook Messenger. Here’s the scoop…
Why welcome third party apps to participate? It’s actually a win-win for both Facebook and its partner apps.  It works for Facebook in that partner apps bring something to Messenger in terms of entertainment and fun.  Their intent is to lure more users to Messenger while further engaging current users.   For partner app developers, they have an opportunity to stand out amongst a sea of competing apps with increased visibility from an affiliation with Facebook.
Continue reading “Facebook Reveals First Round of Messenger Partner Apps”

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You’re interested in creating a mobile app for your business with the intent of boosting sales and finding a new way to connect to your consumer. No big deal; it’s just an app, right?  Well, not so fast!  That tiny icon is valuable real estate that must attract attention, become recognizable, and represent your company and brand.  Here are a few tips on how to create an icon that will do just that:
Continue reading “Tips to Create the Perfect Mobile App Icon”

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There’s no doubt about it: the mobile device has changed consumers’ expectations about getting access to information, therefore playing a huge role in how products are purchased.  All things point to the mobile device taking over desktop/laptop activity, so it makes sense that if consumers want to be mobile, businesses need to be with them. This prompts many to ask a simple question, “Does my company need a mobile app?”  While we could go on and on about why the answer is “yes”, we will break it down to the basics. 
Continue reading “Does My Business Need a Mobile App?”

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The latest gossip in the app development world came last week with the release of Apple’s new developer betas for OS X and iOS, which most noticeably included a more diverse set of emoji. This comes a few months after UniCode Consortium, the group that governs the emoji standard, proposed an update to address emoji diversity.  Unfortunately, their good intentions to please all the world’s people does not come without controversy.  Here’s why…
Included in the new emoji options, there are different skin tones and hair combinations.  Most of the reaction has actually been positive regarding the changes, however, some users (particularly in Asian communities) are upset by the default emoji skin color – yellow.
In a document from Unicode, they state the following regarding the new diverse emoji characters….
“People all over the world want to have emoji that reflect more human diversity, especially for skin tone.  The Unicode emoji characters for people and body parts are meant to be generic, yet following the precedents set by the original Japanese carrier images, they are often shown with a light skin tone instead of a more generic (nonhuman) appearance, such as a yellow/orange color or a silhouette.
Five symbol modifier characters that provide for a range of skin tones for human emoji are planned for Unicode Version 8.0. These characters are based on the six tones of the Fitzpatrick scale, a recognized standard for dermatology. The exact shades may vary between implementations.”
At BlueWhale, we applaud UniCode’s efforts in showing diversity in mobile app development.  As they always say, “You can’t please everyone.”  Well, at least they are trying!
To learn more about the emoji controversy and how these new updates work on older devices and platforms, see mashable.com’s article.