Apple’s Sales Top $10 Billion in the App Store for 2013
Today, Apple announced they’ve received over $10 billion in sales from their customers in 2013, on the App Store. What’s more astonishing is $1 billion of those sales was from December 2013, with almost 3 billion apps downloaded. December 2013 is now the most successful month in the history of the App Store.
Apple stated in their press release “We’d like to thank our customers for making 2013 the best year ever for the App Store,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The lineup of apps for the holiday season was astonishing and we look forward to seeing what developers create in 2014.”
Apple also revealed that developers have made $15 billion on the App Store, which proves that there is monetary value in developing iOS apps. The revamping of iOS 7 introduced over 200 new features, some updating performance and others bringing a whole new insight to the development of apps.
Apple says “Developers such as Evernote, Yahoo!, AirBnB, OpenTable, Tumblr, Pinterest and American Airlines re-imagined the user experience, bringing content to the forefront while increasing the overall efficiency and performance of their apps.”
Developers can absolutely monetize from apps, it’s all about strategy and marketing. The most popular monetization strategy is the “freemium” model, which allows the user to download the app for free, but has in-app purchases. Developers will make their profits mostly off of the in-app purhcases, not advertisements.
A perfect example of a “freemium” model is Candy Crush. It has been one of Apple’s most successful apps this year. If you’ve ever played Candry Crush, you completely understand how successful those in-app purchases could be.
Any app can be successful – you just need the right developer and marketing team to make it happen!
Image courtesy of Stuart Miles / FreeDigitalPhotos.net