7 Hot App Features You Need
When I recently heard tale of a friend teaching her 86-year-old grandmother to use her new smartphone, I had to smile. The smile grew to a gigantic grin when I heard the first thing Granny used her new phone for was to search for the nearest craft supply store while visiting her grandchildren. Mobile search is big business and it’s getting bigger as mobile app development becomes more commonplace.
Should Your Business be Interested in Mobile App Development?
In a recent study cited by Mashable.com, researchers found 50% of mobile queries have local intent, and 46% of mobile queries pertain to infotainment. That means consumers are using mobile search to find “what’s near me” when looking for products and services. Businesses that have a mobile app available are even more likely to be appealing to mobile searchers than those who only appear amongst the crowd of mobile search engine results. Investing in mobile app development is like creating a virtual billboard, Yellow Pages block, and media ad that keeps producing results month after month.
Hot Mobile App Development Features
When it comes to crafting a winning mobile app, consumers are particular about what makes a mobile search or mobile business app a stud or a dud. Consumers want:
- Integrated content that interacts with their smartphones like clickable phone numbers, address that open in Google maps for easy directions, and contact info that transfers to their address books with eases.
- Easy-to-read fonts. Mobile devices are notorious for being difficult to click and read. Keeping this in mind when selecting fonts and locating live links helps make the user experience less frustrating. This means incorporating lots of white space into the copy of the app to reduce eyestrain.
- Pertinent info up front. While you may be incorporating tons of information to help enhance your mobile app, users want the good stuff up front: name, address, phone number, hours of operation (including holiday hours), and pricing info.
- Include pertinent product descriptions of detailed directions to your business is also a great idea.
- Mobile coupons. This market is mostly untapped as of yet, but consumers consistently express interest in receiving and redeeming mobile coupons.
- Easily accessible and terrific customer support and developer support for app bugs. If they can’t get help when they need it, your mobile app becomes useless to them.
- The ability to switch between mobile and desktop versions if web integration is used.
Mobile App Development Failures
Consumers are also clear about what makes a mobile app a failure:
- Mobile apps that crash or use too much of the device’s memory.
- Illogical layout of content.
- Steep learning curve.
- Obnoxious flashing ads.
- Pop-up boxes that are nearly impossible to clear on a mobile device without exiting the app.
- Redundant features and content that aren’t any more accessible than info and features on the company’s website.
The mobile app development market is sure to evolve many times in the next few years, but not without targeted feedback from consumers and business owners. What about you? What are your pet peeves and favorite features of the mobile apps you use?
*Image courtesey of chawalitpix.