Smartphones. There are quite a few of them out in the marketplace, and by all accounts the likes of iPhones and other pocket computers are going to continue to flourish in number and capabilities. There are a number of reasons for this phenomenon which will be discussed herein. The aggregation of these reasons has industry analysts at power house Morgan Stanley indicating there will be nearly 100 Million iPhone users in this country by the end of 2011. So what does this indicate? It signals that iPhone application development is a hot topic.

In order for that many devices to be sold it makes sense for there to be a corresponding increase in iPhone app development as well. Of course, Apple, the iPhone's manufacturer regularly entices new and existing users when they release a new version of the phone that has even more capabilities and features than the one which came before.

Another key factor for the explosion in iPhone sales can be directly correlated to Apple allowing other cellular providers besides AT&T sell the phone for use on their networks. Again, with the influx of additional users, iPhone apps development has had to increase in order to provide these users and their devices with interesting, entertaining, and informative apps.

Nielsen recently reported that while smart phones are only about 40% of total cell phones in use in the U.S., for the first time, the rate of new smart phones being purchased is just over 55% as compared to what could be called regular, feature phones. If this trend continues it will not be long before nearly everyone with a cell plan will be using a smart phone, like the iPhone.

Again, we come back to the recurring theme of iPhone application development as one of the leading reasons for this surging trend in iPhone usage and ownership. An ever increasing number of people are using their mobile devices to browse the web, socialize with friends, family, associates and even shop online when they’re away from their home computers.

Local and national businesses are certainly taking advantage of all this mobile computing. Leading mobile retailers are investing in iPhone app development in order to engage their customers. When app development is done correctly, the company's products and services are always at the customer's finger tips, on the iPhone in their pocket, purse or backpack.