The phone may be the way to a person's routine, but when they want to truly experience a mobile-first platform, your customers turn to the iPad. It's no wonder that Apple's tablet has seen such success, with the iPad selling 26 million units in the first quarter of 2014 alone: the sleek design, clear focus on usability, and beautiful Retina screen all make for a top-notch user experience that any phone - iPhone and Android both - cannot match.
While it may seem that any old iPhone app can work on the iPad, just because they share the same operating system, the reality is vastly different! Though you can run iPhone apps within the iPad environment, the truth is that designing and building an app destined for the iPad means taking extreme care and concern for the platform alone, using design cues and organization that make sense on the larger, more capable platform. Many app designers will make the mistake of assuming that the iPad is just a "bigger" iPhone, but the truth is much more complex.
At Blue Whale, the focus is on the iPad itself, using the brilliance baked in by Apple to create apps that come to life on your customers' screens! This goes deeper than images and screen size: building an iPad app requires developers to visualize an experience that fits on a screen comparable to a full laptop, but made to be portable and casual. In short, designers must pick and choose the elements and features that best capture a real user's actions, not just shiny, clear pictures.
Blue Whale also avoids another common mistake made by other developers: more is more. Commonly, developers see the increased screen size of the iPad as a chance to cram more content, more pictures, and more functionality into a single space. What comes out is a jumbled and chaotic app that may do a lot, but fails to deliver on the clean, focused goals of your initiative. Blue Whale takes the time and scare to avoid adding elements just to fill space, channeling the same design cues that make for a beautiful modern website to bring the screen to life. As a result, our apps outshine the competition in every way.
With a Blue Whale-powered iPad app, your customers will enter a new dimension of interaction, giving them many reasons to come back.