Three Things to Know Before Creating an Apple Store App

Apple has a long-standing reputation as being a company of high quality, so it is no surprise that each app submitted for use on Apple's range of products is subjected to careful scrutiny and analyzed against rules intended to preserve the integrity of Apple's reputation in this regard. Those creating Apple apps can ensure they get it right the first time by learning from the mistakes of others whose apps were declined.

Learning from Mistakes

Apple has implemented several important rigorous (though sometimes surprising) standards for app developers to abide by before an app can be considered an Apple app.

Apps can be declined for several reasons, the primary of which is that the app is of poor quality or is "hostile." Although this make sense on its own, there are three other things to be aware of that can get an otherwise seemingly fine app rejected from the pool of Apple hopefuls.

Technical Difficulties

As noted, Apple has a strong reputation for excellence in the technology industry; thus, app submissions that contain errors or that seem incomplete are likely to be declined. The following are some causes that have sent some developers back to the drawing board:
  • Lack of uniform appearance
  • Buttons and icons that have no functionality
  • Crashes due to denying permissions
  • Glitches due to localization
  • Lengthy loading time (anything longer than about 15 seconds, and the operating system will automatically shut it down)
  • Including cautionary title verbiage, such as 'beta' that implies the app is only being tested or is unfinished.
  • The intended iTunes Preview and Version are also possible causes of rejection, if they are not clear about what the app does.
  • Illegal (at Least to Apple) Practices

    While there are some illicit practices that take place on the Internet for which there will never be an Apple app (it's safe to assume no one ever seriously put forth a Silk Road app to Apple); however, that said, Apple does – in addition to monitoring technical difficulties – have some content it perceives as unallowable or illegal.
  • It's not illegal in the conventional sense, but Apple (and other platforms, as a matter of fact) will not push through an app that advertises availability on other platforms on the Apple app.
  • Misuse of trademark or logos; this can include the Apple logo. Even though you are developing an app for Apple that does not provide authority to use its logo.
  • All payments must flow through iTunes' app purchasing; having a payment option that filters through a website or other vehicle is inappropriate. This one, in particular, is Apple looking after it's own revenue stream. Apple gets a percentage of apps and purchases bought through its devices and iTunes store.
  • Offensive Content

    Similar to illegal practices is offensive content. Some say that Apples guidelines for app acceptance are unclear or too restrictive, while other areas like technical errors are fairly cut and dry. What constitutes offensive content can occasionally be a little more vague; however, by taking notes from previously rejected attempts, one can infer the general themes of what Apple deems as "offensive content."

  • Don't Ridicule Against Public Figures: This published rule has barred apps like Obama Trampoline where a politician jumps on a trampoline and pops balloons to MyShoe where public figures are targeted by flying footwear.
  • Inappropriate Sexual Content: Apps that seem to sensationalize any particular part of the male and / or female anatomy are most likely going to be non-starters, and even though one could make the argument that there's more graphic content on cable these days, that is highly unlikely to have much influence over Apple's decision regarding their policy.
  • Mature or Violent Content: App content not deemed appropriate for younger audiences or that depicts a concerning level of violence (or not in the case of one contentious reject, the makers of the Slasher app) is at a higher risk of being declined; however, many apps do make the cut if they are labeled as age appropriate.
  • Cannabis Related Content: With marijuana being legal in many states in America, many companies are experiencing frustration over Apple's decision to decline acceptance of social networking (or pretty much any) apps that pertain to cannabis. This issue has been brought to the forefront as of January 2015 by MassRoots, a company whose app was declined by the app store. The company is currently campaigning to get Apple to change its mind.
  • While some may think it's unlikely Apple will reconsider many of these policies, anything is possible. For example, the Pull My Finger app, which was originally declined for very vague "offensive" reasons was re-evaluated by Apple. The app has gone on to achieve great success, though it has no redeeming value, of course.

    Because of the amount of money, time, and effort it takes to create and develop an app, you want your app to succeed. By working with a company that has experience developing Apple's apps for established organizations, you are less likely to experience the pitfalls that have hindered the success of other app developers.

    Elevate the quality of your apps by teaming up with the talented, experienced experts at Blue Whale App Development. Blue Whale's professionals have expertise working with leading global technologies as well as advertising and design companies. From conception to completion, Blue Whale will help you not only create an app perfectly suited for the Apple market and the Apple app store.
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    Three Things to Know Before Creating an Apple Store App